Kairon Gnothi

The “advertising” below is from Ganmaoyao.com, a private blog. The owner, also a loyal consumer of Dove Chocolate, announced Dove ’s two new SKUs launching (coconut stuffing and cocoa grains) on this post. He/she had tried many brands and flavors and found Dove was the best, and even better when having brought mixed-flavored pack and started to try different flavors one by one.

The post is currently ranking the 240th hottest post in Zhuaxia.com Ranking. Not too bad huh, and many diggers (like me) will find the post and think about buying Dove in no time.

BTW, I put on a post the other day talking about Magnum Ice cream’s recent marketing campaign of blog contest. I should apologize here for the wrong title “2.0″ marketing. That is not 2.0 Marketing at all. Cited from Wikipedia, web 2.0 features an architecture of participation and democracy and social-networking. To do a marketing campaign through 2.0 services, it is necessary that the campaign is closely linked with the product and targeted consumers work as actively co-designers/contributors in the campaign rather than passive receivers. Nowadays it is quite possible to carry out such campaigns. In fact there have been contributed entries in Baidu Knows and Wiki and Yahoo Answers talking about various companies and brands and products, on-line community also provides great opportunity to effective identify and reach a huge group of core loyal consumers at very low cost. That is the reason that Second-Life and Facebook have been given so much attention by companies.

In the 2.0 time consumers are open and warm-hearted. They are glad to talk about products they like or dislike and want others to share their feelings. Blogging, community, feeds and dazzling 2.0 services like wiki/youtube/ flickr have provided handy tools to take advantage of this trend. A satisfied consumer is ready to promote your product for free in his/her own private space. It is hard to imagine what will happen if properly designed marketing actions are organized and carried out to invite and reward such consumers. 2.0 always creates streams of WOM. WOM is always powerful.

~~~~~~~~~~~~~~~~~~~~~~~~~~~

转载自感冒博客 [ http://www.ganmaoyao.com/ ]

最爱德芙-出新产品啦!

原创文章如转载，请注明：转载自感冒博客 [ http://www.ganmaoyao.com/ ]