(After reading How to be a great receptionist )
Marketing starts when your secretary answers a phone call.
That is the sentence I read in Marketing A-Z. Seth is talking about similar idea in the attached post.
I have a case to support this point:my husband used to go to a massage clinic owned by a blind man. The blind owner used to have a great secretary who greeted guests warmly, not only noted down phone calls but also actively called back to inform the potential guests of available time, vacant video room or extra herbal services newly launched. She also kept the door way tidy and clean, with a bottle of fresh flowers and a cup of tea waiting for the guests on the reception desk.She did all the things on her own and with passion. She need not have paid so much attention on details, you know, when her boss was blind.
My husband stopped visiting the clinic after she left. The new receptionist was cold and unfriendly. She did not clean anything even when the doorway looked a mess. She would never call back to remind you of your booked massage, even you asked her to do so. Gradually more and more old guess were offended and came no longer. Gradually the doorway got even more dirty since anyway no guest would come. Gradually the best massagists left the clinic to work elseWhere to earn more money- payment the blind owner could not afford due to dropping business. The most recent news I got about the clinic is closure.
So it all starts at a receptionist. Not so easy to do marketing Err…
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